Tacit Edge & Athabasca U’s PowerED™ present, Product Management-Trained Certificate (PdM-T™)
Never Worry About Being
Replaced By AI Again
With Product Management Trained Certification (PdM-T™),
you're preparing yourself to lead in a product and technology-driven
world. In just five weeks, you will gain essential, irreplaceable, and
future-proof Product Management skills. Get a career edge and
remain indispensable in a shifting career landscape.
Become future-proof.
Never Worry About Being
Replaced By AI Again
With Product Management Trained Certification (PdM-T™), you're preparing yourself to lead in a product and technology-driven world. In just five weeks, you will gain essential, irreplaceable, and future-proof Product Management skills. Get a career edge and remain indispensable in a shifting career landscape.
Become future-proof.
Who’s Hiring Product Managers?
Who’s Hiring Product Managers?
Level-Up Skills & Stack Those Bills
Did you know the average salary for a Product Manager in Canada ranges from $74K to $110K per year (Glassdoor)? PdM-T™ will give you the skill set and confidence to ask for a raise or begin a lucrative career transition. Product Managers and product management skills are in demand.
Will you answer the call?
Transform Your Skills
& Mindset
Transform Your Skills & Mindset
This course is ideal for people looking for a career edge and core product management education:
Career transitions and skill upgrading
Entrepreneurs & Startups
Junior/entry-level Product Managers
And Product-Adjacent Roles Such As:
Product Owners
Business Analysts
Project Managers
UPGRADE THE WAY YOU THINK ABOUT PRODUCTS.
DISCOVER THE PATHWAY TO INNOVATION
The Future Of Work Is Changing. Stay Relevant, Employable, And On
The Cutting Edge With Product Management Trained Certification.
5
5
Modules
5
Weeks
Self-Paced Learning
+ Weekly Drop-In Coaching With Tacit Edge
90
Days Of Access
5
100%
Days Of Access
$600
Investment
5
The Best 100% Online,
Self-Paced Introduction
To Product Management On The Market Today
The Best 100% Online, Self-Paced Introduction To Product Management On The Market Today
Taught by the visionary founders of Tacit Edge, Renee Matsalla & Christa Hill, experts in Product Management and product management education, PdM-T™ is a comprehensive introduction to Product Management for anyone who wants an edge in their current role OR a career change. No prior experience needed.
This course covers the essentials, from product discovery, strategy, and prototyping to testing and launch.
PdM-T™ is perfect for people exploring product management, aspiring entrepreneurs, and individuals eager to pivot their skills toward a successful product management career.
"Product Management is a mindset. It’s about being wildly curious about the world,
embracing every problem as an opportunity to solve and innovate, thriving in
continuous learning, while having the ability to try on different perspectives."
- Christa Hill, Co-Founder
PDM-T ™ PROGRAM OVERVIEW
Earn Professional Credentials: Achieve the PdM-T™ certification by Tacit Edge, validating your skillset with 30+ hours of learning and practical coaching.
Flexible Online Format: Engage in 20 hours of self-directed, comprehensive learning, covering the entire product management lifecycle online.
Practical Skills Mastery: Learn cutting-edge discovery, strategy, prototyping, and evaluation practices to identify and solve real user needs.
Hands-On Application: Practice with real-world prototyping and testing, applying what you learn to a product you choose.
Comprehensive Outcomes: Equip yourself to articulate product visions, lead teams, and execute strategies effectively after completion.
Targeted Learning Units: Dive into key areas with interactive assessments, including discovery, strategy, prototyping, and go-to-market plans.
Course Materials: All required learning materials for this course are provided in class or on the course website.
Required Technology and Software: See our FAQ Below
Creating Products That Shape
Cultures & Solve Problems
Product Management with Athabasca U PowerED™ & Tacit Edge
Learn From The Best
Be taught by Christa Hill and Renee Matsalla, product management visionaries and educators who have built billion-dollar products, grown billion-dollar companies, and worked with multi-billion-dollar companies like Google, Amazon, and Morgan Stanley.
Discover, Vision, Strategize
Embark on a journey of discovery. Learn how to navigate user and market research to unearth the real problems waiting for solutions. Transform insights into action by crafting compelling product visions and strategies that resonate with real-life users.
Check-In With PdM Pros
Product management teaches you to ideate, prototyping, and bring your ideas to life. Measure impact in real terms, exploring the multifaceted dimensions of value, feasibility, viability, usability, and morality. It's not just about making products—it's about creating products that can shape cultures by solving problems.
Prototype, Measure, Succeed
PdM-T is delivered online with scheduled optional weekly group coaching sessions. This is your opportunity to engage with true PdM professionals and other students.
Level-Up Skills & Stack Those Bills
The average salary for a Product Manager in Canada ranges from $74K to $110K per year (Glassdoor). PdM-T™ will give you the skill set and confidence to ask for a raise or begin a lucrative career transition. Product Managers and product management skills are in demand. Will you answer the call?
PDM-T ™ PROGRAM OVERVIEW
Growing into a Leader
of Innovation
Understand the critical role of Product Managers in today's tech landscape.
Learn how Product Managers drive innovation and success across industries.
Unlocking User Insights
Master techniques to deeply understand user problems—the cornerstone of product success.
Learn why many products fail and strategies to ensure your product succeeds.
Concept to Confidence
Learn rapid ideation and risk reduction strategies to refine and test your product ideas.
Build confidence in your product’s potential with effective, quick testing methodologies.
The Art & Science of Monetization
Develop strategies for market leadership and carve out a competitive niche.
Learn how to craft a unique value proposition to outmaneuver the competition.
Creating Your Product Life Cycle Blueprint
Gain the skills to test, iterate, and measure your product’s progress effectively.
Learn to avoid common pitfalls and maintain a clear direction towards product success.
Templates & Resources
Access a comprehensive toolkit including discovery templates, ideation, and prototyping guides.
Leverage resources used by leading tech companies like Shopify and Microsoft to streamline your product development process.
Certification: Product Management PDM-P Professional
Achieve a globally recognized certification that enhances your CV and career opportunities.
Live Coaching Sessions
Participate in live discussions with Tacit Edge mentors for real-world product insights.
Get your questions answered in a supportive and dynamic environment.
Insider Insights
Gain an exclusive look at the operations of real Silicon Valley startups.
Learn from both successes and mistakes with access to experienced mentors' wisdom.
Tech Trendsetter Community
Join a network of ambitious professionals, create lasting connections, and celebrate success together.
YOU'LL GET ALL OF THIS!!!
WHAT'S ALL INCLUDED:
MODULE 1: Growing into a Leader of Innovation..........................................INCLUDED
MODULE 2: Unlocking User Insights...............................................................INCLUDED
MODULE 3: Concept to Confidence................................................................INCLUDED
MODULE 4: The Art & Science of Monetization Sauce..................................INCLUDED
MODULE 5: Creating Your Product Life Cycle Blueprint.................................INCLUDED
MODULE 6: Templates & Resources...............................................................INCLUDED
Certification: Product Management PDM-P Professional...........................INCLUDED
Live Coaching Sessions...................................................................................INCLUDED
Tech Trendsetter Community.........................................................................INCLUDED
Insider Insights................................................................................................INCLUDED
MODULE 1: Growing into a Leader of Innovation...................INCLUDED
MODULE 2: Unlocking User Insights............................INCLUDED
MODULE 3: Concept to Confidence......................INCLUDED
MODULE 4: The Art & Science of Monetization Sauce........INCLUDED
MODULE 5: Creating Your Product Life Cycle Blueprint.........INCLUDED
MODULE 6: Templates & Resources.......................INCLUDED
Certification: Product Management PDM-P Professional....................INCLUDED
Live Coaching Sessions..........................INCLUDED
Tech Trendsetter Community......................INCLUDED
Insider Insights............................INCLUDED
TOTAL VALUE OF $10,000!
RIGHT HERE, RIGHT NOW, YOU GET IT ALL...
YOU DON'T PAY $10,000
FOR A LIMITED TIME ONLY $2,300!
CHRISTA HILL
ICF-PCC, PdM-L, PdM-C, ICF-ACPT, PMC-III |
Co-Founder, Tacit Edge
ICF-PCC, PdM-L, PdM-C, ICF-ACPT, PMC-III | Co-Founder, Tacit Edge
A visionary in Product Leadership and Co-Founder of Tacit Edge. With a rich background in online banking, compliance, and tech, Christa has played a pivotal role in projects that range from revitalizing community centers to scaling tech platforms at companies like Benevity, a unicorn tech company, where her efforts helped onboard 2 million global nonprofits and disburse $2 billion in funds. Later, at Morgan Stanley At Work, she led innovative FinTech projects that significantly boosted the company's performance in global private markets.
Christa, alongside Renee Matsalla, aims to elevate Product Management education through Tacit Edge, offering standardized, top-quality curriculum development for educational and corporate institutions. A member of the 2SLGBTQI+ community and an ICF PCC-level Professional Business Coach, Christa leverages her diverse experience to coach Product and executive leaders, enhancing their skills in leadership, organizational transformation, and agility.
RENEE MATSALLA
PdM-L, PdM-C, ICF-ACPT, CSPO, A-CSPO |
Co-Founder, Tacit Edge
PdM-L, PdM-C, ICF-ACPT, CSPO, A-CSPO | Co-Founder, Tacit Edge
Visionary Co-Founder of Tacit Edge, Renee Matsalla brings her expertise as a Product and Executive Coach to shape the future of product leadership. Her journey includes pivotal roles at SAIT, The Scrum Alliance, and the New York Federal Reserve, where she's coached product managers globally. At Benevity, Renee's vision led to groundbreaking products like Missions and Peer Matching, contributing to Benevity's rise to a $1.1B valuation. Her tenure with ActiveConversion further highlights her ability to drive innovation and growth within the tech industry.
Renee's commitment extends beyond product management. Living in Berlin ignited her passion for diversity, inclusion, and belonging, influencing her approach to product development and leadership coaching. As an ACPT-level Professional Business Coach with the ICF, she's known for her transformative impact on product leaders worldwide. Outside of work, Renee's interests include climbing, hiking, and playing flamenco guitar, reflecting her multifaceted approach to life and work.
TACIT EDGE
TACIT EDGE
Tacit Edge, co-founded by Renee Matsalla and Christa Hill, is a Canadian tech-education leader revolutionizing Product Management and similar roles within leading global companies.
Offering a blend of online learning, coaching, and group facilitation, Tacit Edge's programs are tailor-made for academic settings and corporate environments. This strategic approach aims to significantly influence individuals and the broader industry by recruiting, developing, and maintaining the talents of competent Product Managers. This critical skill set is increasingly in demand across all sectors, not just within the tech industry.
At the core of Tacit Edge's mission is the commitment to enable individuals and teams to realize their full potential as innovative product leaders. By igniting their motivation and drive, Tacit Edge prepares them to create outstanding products and address the unique challenges facing the tech industry and the wider world today.
Future-Proof Your Skills And Career With PdM-T™
Never worry about being replaced by AI again. With PdM-T™, you're preparing yourself to lead in a product and technology-driven world, ensuring you remain indispensable in a shifting career landscape.
Are you ready to be at the forefront of change?
Are you ready to lead the success of tomorrow's products?
The future is calling. How will you answer?
POWERED™ FAQ
Is this an instructor-led course?
This course is designed to be self-paced with the option to join live online coaching sessions to further solidify learning outcomes. The course has been designed by industry experts and includes interviews with experts, aligned to the course outcomes. The course is an immersive experience that includes a mix of content including video, impactful readings, learning checks, and interactive elements – all which can be completed at your own pace.
How much time will I need to spend?
This course will require approximately 5 weeks (for PdM-T™) or 7 weeks (for PdM-T™) to complete. You will have 90 days access from the time of registration to complete the course. After 90 days, the course will be closed.
Do I have to be online at a certain time of day?
No, you do not have to be online at a specific time. You can complete the coursework at the times and places that fits your schedule. Each course is designed for those who are balancing their work, family and community commitments. You will also have an opportunity to register for online group coaching sessions.
When do I start?
You can start the course as soon as you register! You will automatically be directed to the interactive learning environment.
How long will I have access to the course?
You will have 90 days from the time of registration to complete the course.
What is the refund policy?
No refunds will be issued for courses. Refunds may be considered under exceptional circumstances on a case-by-case basis. Please contact [email protected] for more information.
Are there tests or quizzes involved?
There will be activities, assignments, and short quizzes within the course to ensure you understand the content. All quizzes are designed to be accessible and easy to complete by engaging in the course content. Within each module, you will have the answers to each evaluation.
What are the computer requirements for this course?
You should have access to a Mac, PC, or tablet with an Internet connection, with Safari, Chrome, Microsoft Edge or Firefox as a browser. Here is a link that outlines browser support:https://documentation.brightspace.com/EN/brightspace/requirements/all/browser_support.htm
For virtual sessions:
- Speakers/headphones
- Web camera and microphone
Learners that want to use their smart phone to access the courses can also download the D2L Pulse App for free to access the course available on Google Play:
https://play.google.com/store/apps/details?id=com.d2l.brightspace.student.android&hl=en_CA
Or the Apple App Store:
https://apps.apple.com/ca/app/brightspace-pulse/id1001688546
Does this course have prerequisites?
This course does not have a required prerequisite.
Who do I contact if I need help?
You can contact [email protected] for assistance with any questions you may have. We are here to help!
STUDENT SUCCESS STORIES
Will you be next?
“Their mentorship empowers individuals to identify their strengths and secure roles that align with their aspirations, fostering a path toward a fulfilling career in Product Management.”
- Rosheen Hayat, MBA
Product Manager | Punchcard Systems
“Special thanks to Renee and Christa for supporting my career goals and giving me a platform and a clear path to a career switch.”
- Samuel Ocholi | PdM-T
Product Owner | Caseware International
“Tacit Edge's course revolutionized my view on product leadership by providing valuable insights through mentorship sessions.
This experience empowered me to become a strategic Product Owner. I attribute my success to the invaluable guidance, support, and mentorship I received from Tacit Edge.”
- Valentine Eke | PdM-P
Product Owner | Mdundo.com
“This education helped us not to waste valuable resources and time.
"What I’m seeing emerge, which is really good from a leader perspective and ultimately for our corporate culture, is the design thinking mindset at the core of what Tacit Edge teaches, I’m starting to see it happen in our company."
- James Freeman P.Eng. MBA FRCGS
Technology Executive, Fractional CTO, Venture Capital, Angel Investor, Board Member
"Renee and Christa are passionate product leaders and coaches, it's impossible to not be enthusiastic about product when you participate in this class. It's a good balance of heart-led visioning and pragmatic strategy building."
- Jon MacConnell | PdM-T
Founder, Buoyancy Works
"I have grown unexpectedly; as an Engineer, I always thought of solutions when listening to a problem. Never stop thinking if the problem was investigated and framed correctly."
- Alejandro Barragan PdM-T
Hardware and Software Development | Product Manager | Mechatronics Engineer | Autonomous Vehicles
"Personally, I found the prospect of starting my own business to be terrifying. The PdM-T for Entrepreneurs program facilitated by Tacit Edge was precisely the safety net that I needed to confidently take the leap.
Learning with Christa & Renee made it easy for me to take control over the trajectory of my career and I am eternally grateful!"
- Martin Lazzarotto | Pdm-T
Product Leader | Ignite Work
"The coaching I received through the course helped me find my confidence when presenting my ideas to our executive team.
I am not a technical person, but I found my path in these programs to take my career to the next level without being an engineer!“
- Jillian Hale | PdM-P
Product Manager | Travel Alberta
“I am so grateful for all the valuable product learnings and insights from Christa and Renee.
Their course has changed my perspective on my career”
- Charlé West | PdM-P
Product Manager Athennian
“I still refer to my course notes and materials when I’m faced with uncertainty in my current role.
I am constantly sharing their teachings with my peers and colleagues to improve our processes and products."
- Kelly Medeiros | PdM-T
Program Manager | Microsoft
“This course is truly a gift to all who take it. The skills that I have acquired here extend beyond my professional life, enabling me to interact more effectively with others on a personal level.
Christa and Renee are exceptional instructors who guide their students to success by providing invaluable feedback and support at every stage of the course.”
- Sarah Carriere | PdM-T
Applied Program Graduate
“I have started diving into the course, and so far, it’s been incredible!
In fact, I have already begun applying some of the teaching and best practices to a project I am currently leading.
I totally enjoy the energy and enthusiasm of the teaching style!"
- Kirstie Smith
Product Manager | League Inc
“Product Management Skills are a great compliment to any career that is focused on solving problems.
This is a truly hands-on course where you can learn and apply new skills to real-life problems from day one.
This is the best way to learn!”
- Kelly Medeiros | PdM-T
Program Manager | Microsoft
“Christa and Renee created a safe space for everyone to express themselves, ask questions/seek clarification at any time without feeling inadequate.
I have gained, most importantly, a network of PdMs that I can lean on in my product career in Canada.”
- Tayo Olaleye | PdM-T
Product Manager | Agile Practitioner | RBC
“This course has truly changed my thinking and work skills. It opened my eyes to the tech industry and how the world is evolving to meet the demands and challenges of the modern age.
I also appreciated the hands-on experience gained compared to just having an in-class knowledge.”
- Debbie Oguntola | Pdm-T
SAP Product Manager
“Tacit Edge significantly strengthened my team's skills and confidence as we aimed to establish a standardized product development practice.
Their strategic guidance empowered all team members, regardless of their background, to adopt innovative perspectives and approaches.
Through collaborative efforts, we achieved a shared understanding, fostering alignment and creating a launchpad for collective success.
Tacit Edge's transformative support resonated across our team, creating an environment conducive to growth and achievement.”
- Marcie Jones
Chief Digital Officer, Global Digital Services Operator, Board Member
“Tacit Edge's Product Management training for entrepreneurs has been a transformative experience for me.
I knew that product management was for me and this course provided the methodology and practical insights to turn those instincts into action, especially in building products and services for my new company.
With the unique blend of product strategy, design thinking, and actionable tools I now have the structured approach and product mindset to bring my product ideas to life. Thank you Tacit Edge!
- Brigitte Legault | PDM-T
Ecosystem Builder | Strategy Consultant
"Tacit Edge is the leader in Product Management education with whom we have created a successful partnership. We've partnered with them to develop two micro-credential programs with their content and expertise. Our Bootcamp program has been running since the Fall 2021 and our International program which includes the Tacit Edge content will begin in the Winter 2024.
Product Management is a much sought-after role with a constantly in-demand skill set. Student feedback is very positive and helps open doors to new employment and opportunities for our students. Keeping up to date is easy because we know Tacit Edge always has the latest best practices recognized in today’s industries.“
- Maria Rydén
Product Strategist, Centre for Continuing Education and Professional Studies Southern Alberta Institute of Technology SAIT
We've partnered with Tacit Edge for years to create game-changing technology education. InceptionU is focused on addressing the skills gaps in our ever-evolving digital economy.
Product Management is an instrumental part of this mission. Tacit Edge's content was plug-and-play and we are already seeing benefits from including Product Management in our programs. We have added their course and content to our Tech Adjacent program, which prepares folks for careers in tech-adjacent roles, and our full-stack developer program.
Our partnership with Tacit Edge allowed us to bring this skillset on-demand to 40 learners and augment their essential skills for the future. Product Management is an essential skill set for folks in technology who want to build impactful products that solve problems for users. It's not just for Product Managers. We've seen this skill set improve the focus and outcomes of our students and their project-based work, and working with Tacit Edge couldn't have been easier.
We went from conversations to launch in 3 weeks.
- Ayan Hassan
Instructional Designer | Strategy & Ops | InceptionU
Tacid Edge x Athabasca | Copyright 2024