Tacit Edge & Athabasca U’s PowerED™ present, Product Management-Professional Certificate (PdM-P™)
Become the Most Recognized Name in Product Innovation
Elevate your product management skill set with Product Management Professional (PdM-P™). Over seven weeks, you will radically upgrade your product skills and earn the gold standard of Product Management certifications. The PowerEd™ and Tacit Edge PdM-P™ certificate program empowers you to lead in a product and technology-driven world.
Become the Most Recognized Name in Product Innovation
Elevate your product management skill set with Product Management Professional (PdM-P™). Over seven weeks, you will radically upgrade your product skills and earn the gold standard of Product Management certifications. The PowerEd™ and Tacit Edge PdM-P™ certificate program empowers you to lead in a product and technology-driven world.
Who’s Hiring Product Managers?
Who’s Hiring Product Managers?
Shape Culture, Solve Problems, & Stay Relevant.
The future of work is changing. Stay relevant, elevate your skill set, and gain a career edge with Product Management - Professional (PdM-P™)
In a world where AI and technology are reshaping the employment landscape, standing out demands agile skills.
For product professionals who want to stay relevant and accelerate their careers, this shift will require a deep, nuanced understanding of what makes your next product viable and indispensable. PdM-P™ is your comprehensive professional certificate program designed to give you the edge and catapult you into the future of product management.
Taught by product management visionaries Christa Hill & Renee Matsalla of Tacit Edge & delivered by Athabasca U's trusted online education platform, PdM-P™ is your gateway to mastering the full spectrum of Product Management. Future-proof your skillset. Over seven transformative weeks, you'll dive into the end-to-end practices that define successful product leadership—from the spark of conception to the next evolution.
Upgrade Your Product Mindset and Skill Set.
PdM-P™ Is Perfect For:
Upgrade Your Product Mindset and Skill Set. PdM-P™ Is Perfect For:
Start-up CEOs
CMOs (Chief Marketing Officers)
Growth-Oriented Entrepreneurs
CPOs (Chief Product Officers)
Product Managers
Product Leaders
Product Owners
Product Analysts
Solutions Managers
Product Strategists
Product Marketing Managers
IT Analysts
Strategy Analysts
Business Consultants
Business Analysts
Become the Definition of Successful
Product Leadership —Change the
Course of Organizations and Culture
Become the Definition of Successful Product Leadership —Change the Course of Organizations and Culture
The future of work is changing. Be ready and on the cutting edge with PdM-P™ certification.
10
5
Modules
7 weeks
Self-Paced Learning
+ Weekly Drop-In Coaching With Tacit Edge
90
Days Of Access
5
100%
Online, On-demand
$2,300
Investment
5
74%
Of Program Graduates Promoted Within Six Months of Graduation
5
The Best 100% Online, Self-Paced Professional Product Management Certification on the Market Today
Taught by product management visionaries Christa Hill & Renee Matsalla of Tacit Edge & delivered by Athabasca U's trusted online education platform, PdM-P™ is your gateway to mastering the full spectrum of Product Management.
Future-proof your skills and mindset. Over the course of seven transformative weeks, you'll dive into the end-to-end practices that define successful product leadership—from the spark of conception to the next evolution.
"Product Management is a mindset. It’s about being wildly curious about the world, embracing every problem as an opportunity to solve and innovate, thriving in continuous learning, while having the ability to try on different perspectives."
- Christa Hill, Co-Founder
Distinguish Yourself From the Crowd. Launch
Yourself Into the Future of Product Management.
Distinguish Yourself From the Crowd. Launch Yourself Into the Future of Product Management.
PdM-P™ is a comprehensive professional certificate program offered by PowerED™ and the product management visionaries of Tacit Edge.
Created for aspiring senior product managers seeking to define their brand, articulate their value, and significantly enhance their communication skills, this program empowers you to enhance your product mindset and apply it within any organization:
Master full-cycle design thinking for products
Gain deep insights into the product manager role
Craft compelling user stories and problem-solving strategies
Develop and articulate product vision and strategy
Utilize agile methodologies for effective project management
Learn techniques for conducting impactful user and stakeholder interviews
Lead tactical team discussions and formations
Design and implement a product demo and a go-to-market plan
Beyond mastering technical skills, PdM-P™ clarifies career pathways, offering a concrete standard of practice. It encourages rapid experimentation and learning, unlocking the potential to lead teams and deliver valuable, viable, usable, feasible, and ethical products.
PDM-P ™ PROGRAM OVERVIEW
Earn Professional Credentials: Achieve the PdM-P™ certification by Tacit Edge, validating your skillset with 30+ hours of learning and practical coaching.
Flexible Online Format: Engage in seven weeks of self-directed, comprehensive learning, covering the full product management lifecycle online.
Practical Skills Mastery: Learn cutting-edge discovery, strategy, prototyping, and evaluation practices to identify and solve real user needs
Hands-On Application: Practice with real-world prototyping and testing, applying what you learn to a product you choose.
Comprehensive Outcomes: Equip yourself to articulate product visions, lead teams, and execute strategies effectively after completion.
Targeted Learning Units: Dive into key areas, including discovery, strategy, prototyping, and go-to-market plans, with interactive assessments.
Course Materials: All required learning materials for this course are provided in class or on the course website.
Required Technology and Software: See our FAQ Below
Become a FORCE of Product Innovation
Product Management - Professional with Athabasca U PowerED™ & Tacit Edge
Learn From The Best
Be taught by Christa Hill and Renee Matsalla, product management visionaries and educators who have built billion-dollar products, grown billion-dollar companies, and worked with multi-billion-dollar companies like Google, Amazon, and Morgan Stanley.
Discover, Vision, Strategize.
Embark on a journey of discovery. Learn how to navigate user and market research to unearth the real problems waiting for solutions. Transform insights into action by crafting compelling product visions and strategies that resonate with real-life users–from the street to tech giants.
Prototype, Measure, Succeed.
Bring your ideas to life. Measure impact in real terms, exploring the multifaceted dimensions of value, feasibility, viability, usability, and morality. It's not just about making products—it's about creating products that can shape cultures by solving problems.
Real-Life Application.
What sets PdM-P™ apart is the rare opportunity to apply what you learn to your chosen product. This is your playground to practice, experiment, and hone your skills in a real-world context, ensuring you leave with knowledge AND experience.
Level-Up Skills & Stack Those Bills
The average salary for a Product Manager in Canada ranges from $74K to $110K per year (Glassdoor). PdM-P™ will give you the skill set and confidence to ask for a raise or begin a lucrative career transition. Product Managers and product management skills are in demand. Will you answer the call?
PdM-P™ Course At A Glance:
What is a Product Manager
Get a high level overview of what a ‘product’ is, what a Project Manager does, and how the role changes based on the size of the organization.
Discover the 4 key Product Manager competencies and essential skills for success.
Learn the essential product mindset and how successful products are built.
User & Product Discovery
Explore the Product Design Cycle and techniques to understand your users and solve their problems.
Unlock ‘Design Thinking’— the process behind all innovation.
Master essential research techniques, knowing when to use them and when to dive in.
Examine a compelling case study that integrates the module's lessons.
Ideation, Prototyping,
and Testing
Continue through the Product Design Cycle to solve customer problems.
Generate numerous ideas to address chosen problems.
Master popular prototyping and testing techniques to simulate solutions.
Learn how to test prototypes and gather feedback.
Creating a Product
Vision & Strategy
Learn the basics of developing a clear, effective product vision and strategy.
Understand the difference between business and product visions and strategies.
Co-create your product vision and strategy with your team and partners, then measure success.
Utilize complimentary vision and strategy templates.
Presentation Skills
Discover how to become the face of your product through powerful public speaking.
Inspire your team to act on your product vision and strategy.
Craft content that's easy to present and understand.
OKRs, Measuring, and Prioritizing
Get practical with Objectives and Key Results (OKRs).
Understand why Product Managers use OKRs, including key terms and definitions.
See real examples of OKRs in action.
Explore your complimentary OKR template to get started.
Line of Questioning
Product Kickoffs & Team Formations
Review Product Kickoff and Team Formation templates.
Use these tools to align and excite your teams about your product.
Build a strong foundation for your product processes.
Product Kickoffs &
Team Formations
Review Product Kickoff and Team Formation templates.
Use these tools to align and excite your teams about your product.
Build a strong foundation for your product processes.
How to Demo for
Continuous Feedback
Create impactful and meaningful product demos.
Understand the purpose behind your demos for stakeholder and team involvement.
Utilize a complimentary product demo template used by Product Managers worldwide.
Agile Skills & GotoMarket
Refine your use of the Agile framework.
Communicate Agile effectively with developers and technical teams for the best product delivery.
Branding for Product People
Define and refine your personal product brand as you seek employment, promotions, and grow as a product leader.
Product Management
PdM-P PROFESSIONAL
Show Off Your Skills With Our Industry Leading Credential.
Receive a micro-credential telling your network you invested in your Product education and were assessed at a senior level.
YOU'LL GET ALL OF THIS!!!
WHAT'S ALL INCLUDED:
MODULE 1: What is a Product Manager.........................................................INCLUDED
MODULE 2: User & Product Discovery.............................................................INCLUDED
MODULE 3: Ideation, Prototyping, and Testing ..............................................INCLUDED
MODULE 4: Creating a Product Vision & Strategy..........................................INCLUDED
MODULE 5: Presentation Skills........................................................................INCLUDED
MODULE 6: OKRs, Measuring, and Prioritizing...............................................INCLUDED
MODULE 7: Line of Questioning & Asking for Feedback...............................INCLUDED
MODULE 8: Product Kickoffs & Team Formations.........................................INCLUDED
MODULE 9: How to Demo for Continuous Feedback.....................................INCLUDED
BONUS: Agile Skills & GotoMarket..................................................................INCLUDED
BONUS: Branding for Product People.............................................................INCLUDED
CERTIFICATE: PdM-P™ - Professional............................................................INCLUDED
MODULE 1: What is a Product Manager...................................INCLUDED
MODULE 2: User & Product Discovery..................................INCLUDED
MODULE 3: Ideation, Prototyping, and Testing ....................................INCLUDED
MODULE 4: Creating a Product Vision & Strategy....................................INCLUDED
MODULE 5: Presentation Skills.........................................INCLUDED
MODULE 6: OKRs, Measuring, and Prioritizing................................INCLUDED
MODULE 7: Line of Questioning & Asking for Feedback...............INCLUDED
MODULE 8: Product Kickoffs & Team Formations..............................INCLUDED
MODULE 9: How to Demo for Continuous Feedback.................................INCLUDED
BONUS: Agile Skills & GotoMarket..............................INCLUDED
BONUS: Branding for Product People......................................INCLUDED
CERTIFICATE: PdM-P™ - Professional.............................INCLUDED
TOTAL VALUE OF $12,000!
RIGHT HERE, RIGHT NOW, YOU GET IT ALL...
YOU DON'T PAY $12,000
FOR A LIMITED TIME ONLY $2,300!
CHRISTA HILL
ICF-PCC, PdM-L, PdM-C, ICF-ACPT, PMC-III |
Co-Founder, Tacit Edge
ICF-PCC, PdM-L, PdM-C, ICF-ACPT, PMC-III | Co-Founder, Tacit Edge
A visionary in Product Leadership and Co-Founder of Tacit Edge. With a rich background in online banking, compliance, and tech, Christa has played a pivotal role in projects that range from revitalizing community centers to scaling tech platforms at companies like Benevity, a unicorn tech company, where her efforts helped onboard 2 million global nonprofits and disburse $2 billion in funds. Later, at Morgan Stanley At Work, she led innovative FinTech projects that significantly boosted the company's performance in global private markets.
Christa, alongside Renee Matsalla, aims to elevate Product Management education through Tacit Edge, offering standardized, top-quality curriculum development for educational and corporate institutions. A member of the 2SLGBTQI+ community and an ICF PCC-level Professional Business Coach, Christa leverages her diverse experience to coach Product and executive leaders, enhancing their skills in leadership, organizational transformation, and agility.
RENEE MATSALLA
PdM-L, PdM-C, ICF-ACPT, CSPO, A-CSPO |
Co-Founder, Tacit Edge
PdM-L, PdM-C, ICF-ACPT, CSPO, A-CSPO | Co-Founder, Tacit Edge
Visionary Co-Founder of Tacit Edge, Renee Matsalla brings her expertise as a Product and Executive Coach to shape the future of product leadership. Her journey includes pivotal roles at SAIT, The Scrum Alliance, and the New York Federal Reserve, where she's coached product managers globally. At Benevity, Renee's vision led to groundbreaking products like Missions and Peer Matching, contributing to Benevity's rise to a $1.1B valuation. Her tenure with ActiveConversion further highlights her ability to drive innovation and growth within the tech industry.
Renee's commitment extends beyond product management. Living in Berlin ignited her passion for diversity, inclusion, and belonging, influencing her approach to product development and leadership coaching. As an ACPT-level Professional Business Coach with the ICF, she's known for her transformative impact on product leaders worldwide. Outside of work, Renee's interests include climbing, hiking, and playing flamenco guitar, reflecting her multifaceted approach to life and work.
TACIT EDGE
TACIT EDGE
Tacit Edge, co-founded by Renee Matsalla and Christa Hill, is a Canadian tech-education leader revolutionizing Product Management and similar roles within leading global companies.
Offering a blend of online learning, coaching, and group facilitation, Tacit Edge's programs are tailor-made for academic settings and corporate environments. This strategic approach aims to significantly influence individuals and the broader industry by recruiting, developing, and maintaining the talents of competent Product Managers. This critical skill set is increasingly in demand across all sectors, not just within the tech industry.
At the core of Tacit Edge's mission is the commitment to enable individuals and teams to realize their full potential as innovative product leaders. By igniting their motivation and drive, Tacit Edge prepares them to create outstanding products and address the unique challenges facing the tech industry and the wider world today.
Future-Proof Your Skills And Career With PdM-P™
Never worry about being replaced by AI again. With PdM-P™, you're not just keeping up with the times—you're staying ahead, ready to differentiate yourself in a rapidly evolving workplace.
Are you ready to be at the forefront of change?
Are you ready to lead the success of tomorrow's products?
The future is calling. How will you answer?
POWERED™ FAQ
Is this an instructor-led course?
This course is designed to be self-paced with the option to join live online coaching sessions to further solidify learning outcomes. The course has been designed by industry experts and includes interviews with experts, aligned to the course outcomes. The course is an immersive experience that includes a mix of content including video, impactful readings, learning checks, and interactive elements – all which can be completed at your own pace.
How much time will I need to spend?
This course will require approximately 5 weeks (for PdM-T™) or 7 weeks (for PdM-T™) to complete. You will have 90 days access from the time of registration to complete the course. After 90 days, the course will be closed.
Do I have to be online at a certain time of day?
No, you do not have to be online at a specific time. You can complete the coursework at the times and places that fits your schedule. Each course is designed for those who are balancing their work, family and community commitments. You will also have an opportunity to register for online group coaching sessions.
When do I start?
You can start the course as soon as you register! You will automatically be directed to the interactive learning environment.
How long will I have access to the course?
You will have 90 days from the time of registration to complete the course.
What is the refund policy?
No refunds will be issued for courses. Refunds may be considered under exceptional circumstances on a case-by-case basis. Please contact [email protected] for more information.
Are there tests or quizzes involved?
There will be activities, assignments, and short quizzes within the course to ensure you understand the content. All quizzes are designed to be accessible and easy to complete by engaging in the course content. Within each module, you will have the answers to each evaluation.
What are the computer requirements for this course?
You should have access to a Mac, PC, or tablet with an Internet connection, with Safari, Chrome, Microsoft Edge or Firefox as a browser. Here is a link that outlines browser support:https://documentation.brightspace.com/EN/brightspace/requirements/all/browser_support.htm
For virtual sessions:
- Speakers/headphones
- Web camera and microphone
Learners that want to use their smart phone to access the courses can also download the D2L Pulse App for free to access the course available on Google Play:
https://play.google.com/store/apps/details?id=com.d2l.brightspace.student.android&hl=en_CA
Or the Apple App Store:
https://apps.apple.com/ca/app/brightspace-pulse/id1001688546
Does this course have prerequisites?
This course does not have a required prerequisite.
Who do I contact if I need help?
You can contact [email protected] for assistance with any questions you may have. We are here to help!
STUDENT SUCCESS STORIES
Will you be next?
“Their mentorship empowers individuals to identify their strengths and secure roles that align with their aspirations, fostering a path toward a fulfilling career in Product Management.”
- Rosheen Hayat, MBA
Product Manager | Punchcard Systems
"The coaching I received through the course helped me find my confidence when presenting my ideas to our executive team.
I am not a technical person, but I found my path in these programs to take my career to the next level without being an engineer!“
- Jillian Hale | PdM-P
Product Manager | Travel Alberta
“I am so grateful for all the valuable product learnings and insights from Christa and Renee.
Their course has changed my perspective on my career”
- Charlé West | PdM-P
Product Manager Athennian
“Tacit Edge's course revolutionized my view on product leadership by providing valuable insights through mentorship sessions.
This experience empowered me to become a strategic Product Owner. I attribute my success to the invaluable guidance, support, and mentorship I received from Tacit Edge.”
- Valentine Eke | PdM-P
Product Owner | Mdundo.com
“The coaching and mentorship provided by Christa and Renee is invaluable.
They have successfully created programs and a community that is recognizable through the product experience they have both earned.
Through the hands-on approach they take with each cohort and each individual, Christa and Renee not only provide education but also a community of leaders that provides intentful mentorship.”
Jonathan Femi-Cole | PdM-P
Product Manager
“Tacit Edge’s curriculum’s practical insights and tools become relevant in every journey from ideation to execution.
Equally invaluable has been the networking aspect, offering a wealth of perspectives from fellow PdMs that enriches my understanding and approach to our dynamic role.
This program not only enhances your skills but also significantly contributes to a collaborative and innovative mindset.”
Francisco Paniagua, BSc Computer Science | PDM-P
SR. Product Manager ATB Financial
“For anyone looking to dip their toes into product management, this program was the perfect opportunity to test your skills.
It was the only program I’ve seen where you work with a team of developers and build a miniature prototype of a product. Christa and Renee are two highly credible and caring people who were deeply invested in our own learning and success throughout the program.
A topic emphasized from the beginning of the program was the importance of building psychological safety on our teams. Armed with this understanding and training, I’ve been able to effectively lead safe, positive, high-performing, and therefore highly enjoyable product squads!”
Travis Kirker | Pdm-P
Lead Product Manager | ATB
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